C-Centricity: From tactics to Strategy
Article published by INSIGHTS We live in the “Age of the Customer” meaning that consumers are more empowered than ever as they have unlimited access to …
21/04/2020
Scott Anthony on Customer Centricity in times of Covid-19
Customer centricity in a time of dislocation: how Clayton Christensen’s “jobs-to-be-done” theory can help during and after the Covid-19 crisis An interview with Scott Anthony, …
17/04/2020
Infograpic: 10 Keys to Customer Centricity
Today it is a fact that consumers are more empowered than ever. This is mainly due to immediate access to unlimited sources of information. In …
19/03/2020
Interview with Dr Laura Illia on Customer and Culture Centricity
Nowadays, we live in a hyperconnected world, increasingly complex and which experiments changes at an unprecedented speed. Everything has favored the arisen of a more …
27/02/2020
Launch event IE Center for C-Centricity
DECODING C-CENTRICITY: “WE PUT CUSTOMERS FIRST”… AND NOW WHAT? IE Center for C-Centricity hosted an open conference at IE Campus. The event called after “Decoding …
12/02/2020
Looking forward 2020: 2nd Steering Team Meeting
MADRID, October 4th . The center held its second Steering Team meeting to present the new strategic plan for 2019/2020. Before announcing the new strategy for …
09/10/2019
Prof. Peter Fader leads a C-Centricity discussion forum
Professor Peter Fader led a Discussion Forum in collaboration with IE Foundation on C-Centricity on the 8th July 2019. Peter Fader is a Professor of …
06/09/2019
Culture and Employee Centricity Think Tank led by Prof. Laura Illia
Corporate and academic members of the IE Center for C-Centricity have had the opportunity to witness the results of extensive literature review on Culture and …
26/07/2019
1ST Edition of Growth Through C-Centricity Executive Program
IE Center for C-Centricity, in collaboration with IE foundation, has launched the first edition of its C-Centricity Executive Program on the 16th, 17th and 18th …
25/07/2019
Frank Piller led a Discussion Forum in February
Innovation co-creation as a key component of customer centricity will be at the center of the discussion On February 8th,we kicked off the IE Center …
10/01/2019