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News

A VIRTUAL ENCOUNTER WITH OUR CORPORATE PARTNERS: THE STEERING TEAM MEETING

On October 26th, the center held its third Steering Team meeting to present the new strategic plan for 2020/2021. The Chairman of the center, Carlos …

Decoding Customer Centricity at the World Knowledge Forum

On September 17th, the IE Center for C-Centricity participated in the 21st World Knowledge Forum, the largest annual business event held in Asia by South …

CUSTOMER INNOVATION: INTERVIEW WITH SCOTT ANTHONY SENIOR PARTNER AT INNOSIGHT

Organizations need to improve their capacity to innovate, but their approach to this challenge is sometimes less than ideal. In this interview, Scott Anthony, a …

THINK TANK on the role of Customer Insights / Customer Understanding teams in driving C-Centricity

On May 6th, the IE Center for C-Centricity held a virtual C-Centricity Think Tank with its corporate members on the Role of the Insights / …

Scott Anthony led Discussion Forum on Customer Centricity in a time of dislocation focusing on the “Jobs-to-be-done” theory

On April 29th, IE Center for C-Centricity held a virtual Discussion Forum on the topic of Customer centricity in a time of dislocation: how Clayton …

C-Centricity: From tactics to Strategy

Article published by INSIGHTS We live in the “Age of the Customer” meaning that consumers are more empowered than ever as they have unlimited access to …

Scott Anthony on Customer Centricity in times of Covid-19

Customer centricity in a time of dislocation: how Clayton Christensen’s “jobs-to-be-done” theory can help during and after the Covid-19 crisis An interview with Scott Anthony, …

Infograpic: 10 Keys to Customer Centricity

Today it is a fact that consumers are more empowered than ever. This is mainly due to immediate access to unlimited sources of information. In …

Interview with Dr Laura Illia on Customer and Culture Centricity

Nowadays, we live in a hyperconnected world, increasingly complex and which experiments changes at an unprecedented speed. Everything  has favored the arisen of a more …

Launch event IE Center for C-Centricity

DECODING C-CENTRICITY: “WE PUT CUSTOMERS FIRST”… AND NOW WHAT?    IE Center for C-Centricity hosted an open conference at IE Campus. The event called after “Decoding …

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