THE IE C-CENTRICITY MONITOR

THE IE C-CENTRICITY MONITOR

WELCOME TO THE FIRST EDITION OF THE IE C-CENTRICITY MONITOR

WHAT IS IT?

The IE C-Centricity Monitor is a new initiative to advance and leverage knowledge in the field of C-Centricity, meaning Customer, Consumer, and Citizen Centricity. The aim is for this to become an annual study and public report, based on a quantitative survey of a wide range of international and multi-sectorial companies, supplemented by in-depth interviews.

The IE C-Centricity Monitor will generate and share a unique and objective vision of the state of C-Centricity in the business world - its implementation profile, the challenges it faces, and its evolution over time - through systematic measurement. The study will leverage our comprehensive, cross-functional understanding of C-Centricity, based on the IE C-Centricity Net, and our academic research on the C-Centricity Model, which it also fuels with relevant empirical data.

The survey is running during the period March-June 2021 and we plan to publish the first IE C-Centricity Monitor in Summer 2021.

We will be especially thankful to the pioneer companies willing to participate in this first edition. They will make our study possible and allow us to generate and share inspiring and impactful knowledge and so contribute to our Center's mission which is "impulse the practice of customer, consumer, and citizen centricity to drive satisfying human experiences & sustainable business growth."

BY PARTICIPATING YOU WILL...

Contribute to Knowledge generation & advancement of C-Centricity

The survey results will be public and free available for the business and academic community.

The generated broad information will fuel our academic research on C-Centricity with highly valuable empirical data.

The published data will be aggregated of all data of correspondent companies and strictly anonymous; no company-specific data will be diffused in any way.

Get Insights to promote C-Centricity in your company

Get first hand insights and be able to compare your company with the general landscape in C-Centricity.

Get evidence on global trends to mobilize leadership in your company.

Link your brand to C-Centricity

You can decide whether you want to appear as participating company or not and which level of visibility you wish for your brand.

HOW TO PARTICIPATE

  1. Get in touch with us and we will contact you to clarify the process, the details of your participation, and any doubt you might have.
  2. The survey is running from March to June 2021. It will take you approximately 25 minutes to complete our on-line questionnaire.
  3. We plan to publish the general, public report in Summer 2021. If you wish, you will receive directly the report as well as all relevant information regarding its presentation.
  4. If you are interested in an individual benchmarking report, this would be available confidentially for your use only in July.

IE C-Centricity Monitor Network

WHAT IS IT?

Along with the IE C-Centricity Monitor's launch, we seek to build a peer-to-peer community of like-minded professionals who are in a constant search to generate knowledge in their environments. The IE C-Centricity Monitor Network will be the monitor’s backbone by providing a  community of companies willing to participate in the survey and eventually, enriching the finding through interviews and further insights.

The IE C-Centricity Monitor Network has the mission of:

  • Generating and sharing an objective vision of the state of C-Centricity in the business world - its implementation profile, the challenges it faces, and its evolution over time - through systematic, international, and cross-sector measurement
  • Providing partner companies with a unique view of their position compared to global data and identifying their main levers for improvement and evolution to achieve excellence in this strategic area

Each Company of the Network will contribute with a fee of 3.200€ per Monitor issue to cover the costs of the individual services received (personalized report, presentation, ..) and support future editions of the Monitor itself.

BY BECOMING A MEMBER YOU WILL...

Join our c-centricity community

Establish a relationship and interact with peers involved and motivated on C-Centricity through our IE C-Centricity Community tools and events.

Establish a relationship with the IE Center for C-Centricity, its members, its management team and the researchers involved.

Have the opportunity to enrich our report and our community with your insights and best practices.

Receive your specific company benchmark report

Get your specific profile and benchmark report from the IE C-Centricity Monitor survey, completely private, available for your company only.

Organize a private presentation of the report to your company by the management team of the Center.

These will be very useful tools for internal assessment and action planning, as well as for internal mobilization and transformation.

Link your brand to C-centricity and support cutting-edge research on the topic

You can decide whether you want to appear as a participating and supporting company or not, and which level of visibility you wish for your brand.

INTERESTED? CONTACT US

If you are interested in participating or getting more information about the IE C-Centricity Monitor or the Network, please, contact us

I AM INTERESTED...

Thank you

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