THE IE C-CENTRICITY MONITOR
WELCOME TO THE FIRST EDITION OF THE IE C-CENTRICITY MONITOR
WHAT IS IT?
The IE C-Centricity Monitor is an initiative to advance and leverage knowledge in the field of C-Centricity, meaning Customer, Consumer, and Citizen Centricity. It is based on a quantitative survey of a wide range of international and multi-sectorial companies, supplemented by in-depth interviews.
The IE C-Centricity Monitor generates and shares a unique and objective vision of the state of C-Centricity in the business world - its implementation profile, the challenges it faces, and its evolution over time - through systematic measurement. The study leverages our comprehensive, cross-functional understanding of C-Centricity, based on the IE C-Centricity Net, and our academic research on the C-Centricity Model, which it also fuels with relevant empirical data.
Click on the link and access the first edition - DOWNLOAD THE REPORT
We are especially thankful to the pioneer companies who participated in this first edition. They make our study possible and allow us to generate and share inspiring and impactful knowledge and so contribute to our Center's mission which is "impulse the practice of customer, consumer, and citizen centricity to drive satisfying human experiences & sustainable business growth."
IE C-Centricity Monitor Network
WHAT IS IT?
Along with the IE C-Centricity Monitor's launch, we seek to build a peer-to-peer community of like-minded professionals who are in a constant search to generate knowledge in their environments. The IE C-Centricity Monitor Network will be the monitor’s backbone by providing a community of companies willing to participate in the survey and eventually, enriching the finding through interviews and further insights.
The IE C-Centricity Monitor Network has the mission of:
- Generating and sharing an objective vision of the state of C-Centricity in the business world - its implementation profile, the challenges it faces, and its evolution over time - through systematic, international, and cross-sector measurement
- Providing partner companies with a unique view of their position compared to global data and identifying their main levers for improvement and evolution to achieve excellence in this strategic area
Each Company of the Network will contribute with a fee of 3.200€ per Monitor issue to cover the costs of the individual services received (personalized report, presentation, ..) and support future editions of the Monitor itself.