To highlight academic and business perspectives behind
Building the C-Centricity "muscle" with the business leaders of today and tomorrow.
- Executive Program in Customer Centricity & Customer Experience.
- Final Project Thesis Undergraduate Program on C-Centricity (20 students per year).
- Elective course on C-Centricity for BBA program.
- Specialized sessions in other IE programs.
Educating the Business Leaders of Today and Tomorrow
Executive Program in Customer Centricity & Customer Experience
A 2-day program combining top talks with break-out session driving cutting edge thinking for senior leaders with a growth mindset.
Core Undergraduate & Graduate Curriculum Upgrade
All IE Business School students will be exposed to the latest thinking in Consumer Driven Growth.
Elective course on C-Centricity for BBA program
IE Business School students able to customize their programs to deepen their understanding in C-Centricity, through electives.
BBA Final Degree Thesis
Undergraduate students will be working in C-Centricity projects for their final degree thesis.