CUSTOMER INNOVATION: INTERVIEW WITH SCOTT ANTHONY SENIOR PARTNER AT INNOSIGHT
Organizations need to improve their capacity to innovate, but their approach to this challenge is sometimes less than ideal. In this interview, Scott Anthony, a senior partner at the growth strategy consulting firm Innosight, shares the keys to innovation: put customers at the center of everything you do, understand their needs, and identify their jobs-to-be-done.
“The foundation of innovation is customer centricity—the company’s capacity to place the customer at the center of everything it does.”
Click to read the interview here