IE Center for C-Centricity Members group growing with the addition of Palladium Hotel Group
This addition takes the number of Center for C-Centricity members to eight The IE Center for C-Centricity is fueled by a rich and diverse group …
10/01/2019
Ricola’s session held January 8th at Ricola HQ in Laufen, Switzerland has kicked off the initiative Promoting and guiding the application of the IE Center …
10/01/2019
The IE Center for C-Centricity’s research team has been formed with experienced IE professors, Elena Revilla, Martina Montauti, Laura Illia, led by our Academic Director, …
10/01/2019
IE kicks thought leadership on Customer Centricity
The IE Center for C-Centricity holds its first Steering Team Meeting on October 29th, 2018. On October 29th, we had our first Steering Team Meeting, …
10/01/2019
THREE INTERNAL CHALLENGES TO A CUSTOMER-CENTRICITY STRATEGY Creating an offer and a brand that can be positioned in customers’ minds, based on a knowledge of …
09/01/2019
Think Tank with Prof. Andrew McCarthy on Customer Centricity in a Digital World
We created the IE Center for C-centricity Think Tank a open space for reflection and to engage the corporate and academic members of the Center …
08/01/2019
Dufry & IMBA Business Impact Lab Corporate Challenge
Dufry, one of the Center’s members, has been selected by the IMBA (International MBA) team as their partner for the Business Impact Lab. The Business …
07/01/2019