THE III SENIOR ECONOMICS ENCOUNTER CONCLUDES WITH A POSITIVE OUTLOOK FOR THE FUTURE OF SENIORS
- In an online format, this edition was held in three different sessions on 23 and 24 November, 17 February, and 17 March
- It focuses on the storytelling of aging from a positive point of view.
- IE Foundation participated through the IE Center for C-Centricity to discuss how the ‘new seniors’ have become a very attractive new consumer for the industry.
For the third consecutive year, IE Foundation has participated as co-organizer of the III Senior Economics Encounter together with CaixaBank, the Ministry of Commerce, Industry and Tourism, Senior Economy Forum, and Atenzia. In an online format, this edition was held in three different sessions on 23 and 24 November, 17 February, and 17 March to highlight the value of senior society’s aging and the Social Welfare model.
The pandemic has caused us to reflect on our way of life, particularly on strengthening our Social Welfare model. With the slogan “Seniors take center stage. Demography, Technology, and Innovation”, this third encounter focused on the storytelling of aging from a positive point of view, positioning seniors as a “growing and surprising market segment.”
In these three sessions, presented and moderated by Manuel Campo Vidal, President of Sociedad Civil por el Debate, numerous professionals and companies debated this segment’s challenges and opportunities as consumers and citizens. They also shared opinions and strategies, emphasizing the growing importance of technology as an essential element that facilitates the wellbeing of the elderly.
IE Foundation participated through the IE Center for C-Centricity, whose President, Carlos Mas Ivars, moderated two round tables. These roundtables served to discuss how the ‘new seniors’ have become a new and very attractive consumer for the industry and how they have to understand and adapt to meet this growing market’s real needs and expectations.
“There are more seniors, they live longer and better, and they are more citizens, more consumers, and more customers. So, I believe that understanding and acting on it is a clear source of growth and business transformation, progress, wellbeing, and economic and social development”.
Carlos Mas Ivars, Chairman IE Center for C-Centricity
Several professionals and companies that have been able to detect this segment’s richness participated in the roundtables. In the first one, Danone participated with Christian Martinell, External Communications Lead Iberia; Paradores, with its President Óscar López, and Adolfo Domínguez with Patricia Alonso, Director of Marketing and E-Commerce. In the second roundtable, Securitas Direct joined the conversation with Alberto de la Capilla, Director of Strategic Alliances; Atienza with Beatriz Alejo, Director of Innovation; SegurCaixa Adeslas, with Israel Escacho, Director of Marketing and Clients, and Sodexo Iberia with Juan de Oliveira, Head of Marketing, Healthcare, Seniors and Education Continental Europe.
This meeting was also attended by representatives of the Public Administration, specifically by Ms. Reyes Maroto, Minister of the Ministry of Industry, Trade, and Tourism.
The meeting concluded with a speech by Benigno Lacort, CEO of Atenzia and director of the encounter, who drew the main conclusions of these three days, underlining the fundamental role that seniors will play in the Social Welfare model.
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In order from left to right: Carlos Mas Ivars, Chairman of IE Center for C-Centricity; Israel Escacho, Director of Marketing and Clients at SegurCaixa Adeslas; Alberto de la Capilla, Director of Strategic Alliances at Securitas Direct; Juan de Oliveira, Head of Marketing, Healthcare, Seniors and Education Continental Europe at Sodexo Iberia, and Beatriz Alejo, Director of Innovation at Atienza