Interview with Dr Laura Illia on Customer and Culture Centricity


Nowadays, we live in a hyperconnected world, increasingly complex and which experiments changes at an unprecedented speed. Everything  has favored the arisen of a more informed and more demanding consumer, which has caused companies to transform their business models and strategies towards a more “customer centric” vision. In this link you can see the interview Tecla Keller- Director of IE Center for C-centricity did to Dr Laura Illia where she explains what are the 3 pillars of the new customer-centricity.

Link to the video